Facebook recently announced via their blog that on the 12th March, Facebook page admins may see a slight decrease in likes on their pages.
This is due to Facebook removing any likes that come from now memorialised accounts, deleted accounts and inactive users.
Facebook have stressed that this is nothing to worry about and instead will work towards reflecting a better audience picture for admins, helping them to see who they are connecting with via adverts and content.
With the update anticipated to be fairly small, and not expected to cause any major issues, we will keep our Seriously Helpful eye on this one, and report back if anything changes!
Dipping in and out of all the different aspects of digital marketing is what I do best – learning new techniques whilst effectively using older strategies, platforms and methods. Although I am getting older and find social media less and less appealing in my personal life, I do believe it has a huge part to play for businesses, so you will find me active on most platforms! 😉
Away from work, I will be found doing one of the following – especially in the post lockdown days – reading, cooking or watching sports on TV in lieu of being at my spiritual home in person, Old Trafford (although my picture is there somewhere). I can be found most evenings rewatching The Walking Dead with my husband and cats, and can also be found embarrassing my teenage son too.