Facebook recently announced via their blog that on the 12th March, Facebook page admins may see a slight decrease in likes on their pages.
This is due to Facebook removing any likes that come from now memorialised accounts, deleted accounts and inactive users.
Facebook have stressed that this is nothing to worry about and instead will work towards reflecting a better audience picture for admins, helping them to see who they are connecting with via adverts and content.
With the update anticipated to be fairly small, and not expected to cause any major issues, we will keep our Seriously Helpful eye on this one, and report back if anything changes!
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