Is it just pokes and likes, or a bit more?
These days, (nearly) everyone has a Facebook profile – from your next door neighbour’s dog to the crazy family member you always try to avoid.
Do you have a Facebook page for your business?
A well branded, well respected Facebook page for your business is as important these days as having a website! People like to be social, and people like to connect – so why would you not allow that to happen with your brand, product or service.
As a B2B business, you may think that there will not be a lot of demand for your services to be on Facebook, but there is always an opportunity when it comes to any form of social media marketing – it is just about finding it!
And of course, as you can image there is plenty of scope on this busy platform for a B2C business to take advantage of.
At Seriously Helpful, we are fans of Facebook and enjoy working our magic on our client’s campaigns – spending time analysing the markets, competitors and what it is that we feel we can do for you, your business and most importantly, your online brand reputation.
Is your business B2B?
Using Facebook for marketing your B2B business may seem a bit farfetched, but it is perfectly possible, it just involves rethinking the strategy and planning accordingly. On this platform, not only will you be opening yourself to new exposure online, but you will also be pleasing Google by showing them with an active profile, you want to be social – and that is what it is all about!
- 89% of B2B businesses have pages on Facebook, quite an interesting statistic!
- Having a live and active social presence on the world’s biggest social network is not only good for your brand, but good in the eyes of Google – Google wants to see active social links.
Facebook is the perfect place to connect – many thought leaders and experts have a Facebook presence and the content you share through these channels, can get seen far further afield.
Is your business B2C?
If you are in a B2C industry or market, Facebook is a proven special platform and you should be using it. Potential customers check the online and social reputations before they purchase and this is a trend that is gaining momentum, so we feel it is important that you have a Facebook presence.
- Globally, there are over 30m Facebook pages that have been created for businesses – this huge number proves that this is a market in which you should be in!
- 32 BILLION people worldwide log onto Facebook at least once a month – how many are looking for what you offer?
The average Facebook user spends 46 minutes per day on the social network.
P.S – Did you know that you can run adverts on Facebook? These ads give you insights into your audience and also increases brand visibility with sponsored adverts increasing the social engagement rate by up to eight times! Facebook is definitely work looking into!
If you’d like to hear more, get in touch (link to contact us page) – we’ll pop the kettle on and bust out the posh biscuits!