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If you are a Pinterest fan, like we are here at Seriously Helpful, the latest Pinterest update will allow you to connect further with like-minded people as well as to see content that you probably wouldn’t have before and also perhaps also discover new likes!
The latest update, which introduces topic categories, will be a massive boost to the social network and its users as it will expand on the potential reach of content on the platform.  Users will now be able to follow and interact with additional categories that are relevant to their likes and current pinning habits.
Before the update, pinners home feeds were made up with content that was pinned by the other users that they follow. But, to change this, by following topics instead users are exposed to additional content that they might not have seen previously.
The author of the release, Ningning Hu, Pinterest’s Software Engineer said of the update, “there’s always something interesting waiting for you whenever you drop by Pinterest” via the introduction of categories.
The update is being rolled out in English first and will be available on iOS, Android as well on the web – and if you haven’t got it just yet, you will do very soon.
By visiting, you are taken to a tiled screen full of many different categories and after clicking through on one of these, you are introduced to further topics and boards, as shown below:

Pinterest Categories


Pinterest Topics
The news of this update comes hot on the heels of the news that traffic and engagement on the social network has hit an all-time high as users are enjoying the Pinterest experience more and more. In March, Pinterest was responsible for more than 7% of all visits to sites via social channels, ranking just behind Facebook.
Pinterest is winning due to the fact it is visual and allows brands to really express themselves in a creative, visual manner according to social experts.  Although it is relatively young compared to the other social giants, Facebook and Twitter, the strength of Pinterest should not be underestimated and should be included in your social media marketing plans for now and the future.


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