5 intriguing stats collected from the online marketing world

Seriously Helpful Blog, General, New Technology, Social Media 0 Comments


Social login trends

Here is a colourful infographic created by Janrain, revealing the stats of a recent first quarter study – Social login preferences:

Highlights from this quarter:

  • Google+ saw an overall decrease of 6% from the last quarter, but still had a 37% share of social logins, trailing Facebook by 8%.
  • LinkedIn logins decreased by 10% with Facebook taking the lead.
  • Facebook is regaining ground lost in the fourth quarter of 2014, with growth in the Consumer Brand (9% increase) and B2B (11% increase) verticals.

Browsing and e-commerce habits from around the world

Recently, internet marketing company Content Square released a report revealing the differences in online behaviour from across the globe. The report indicated to us that the majority of Germans are very keen to read the ‘small print’, with over a fifth of them reading the T&Cs before making an online purchase.

The findings of the report also revealed that we Brits carefully study web pages, more than any other country. In fact, the online activity rate of the British people is 15% less than the global average.

Another interesting fact brought up by the report is that the leading e-commerce websites in China have product pages which are up to ten times longer than the product pages on European websites.

Digital ad spend

Sorry, no dazzling infographic for this stat…

Digital advertising has increased from £6.26bn to a whopping annual record of £7.2bn in 2014.

PwC (PricewaterhouseCoo) recently carried out the IAB UK Digital Adspend report, finding that mobile ad spend had risen by a huge 63% to £1.62bn last year – 23% of all digital ad spend is now mobile.

Display advertising now accounts for 32% of digital ad spend, the largest it’s ever been. Display advertising through the internet and mobile rose to £2.27bn in 2014.

Apps? Which one?

How many apps have you installed on your mobile device to then only use that one time and never open again? I just looked on my phone and I have 12 apps which I think I’ve never even used, pointless!

Not too long ago, Google created a survey in which 1,200 UK app users were asked how often they use their apps. Spanning three app categories (shopping, takeaways, restaurants and travel/holidays), the survey revealed that one in five installed apps are forgotten and never used again.

Here are some more findings from the survey:

  • 47% of people asked use an app when they need to get information quickly, compared to 17% who would rather use a mobile website.
  • 51% of people asked prefer to install apps because logins are pre-entered, making it much easier to use than a mobile website.
  • When it comes to the ease of navigation, 50% prefer an app, but 31% still prefer to use a mobile website.
  • 46% of people asked found that apps are load much quicker, with 29% believing a mobile site would be less time consuming.

Delivery drones

A study carried out by eDigitalResearch recently found that 33% of online shoppers would be willing to opt for their purchased items to be delivered by drones.

68% of people asked feel that the main benefit of the new technology is a much quicker delivery time, whilst 40% believe it would lead to less expensive and more convenient delivery choices.

These drones seem pretty popular. Surely, it’s only matter of time before you’ll see a delivery drone flying past your bedroom window…

…not quite. 47% of people asked feel that unattended packages would be the biggest disadvantage of opting for a delivery drone, and 39% believing that the technology won’t be as reliable as delivery men/women, as the drone will only be able to carry parcels that are a certain weight and size.

With all that being said, how would you feel about having your online order delivered by something that looks like it should be in the new Star Wars movie?


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