An upcoming change announced by Google sheds some light on how the search engine identifies individual passages of text on a web page. On 20th October 2020, Danny Sullivan, Google’s public Search Liaison, shared more detail about a change that is coming soon, aiming to improve around 7% of search queries worldwide. This change will mean that soon Google will …
If you hadn’t heard of TikTok before lockdown, chances are you are fully aware of it now. Thanks to many different dance challenges, Tiger King videos and general lockdown escapism, TikTok really has gripped the nation. TikTok Stats There are over 800 million TikTok users that are active, worldwide The app has been downloaded over 2 billion times on App …
A study recently carried out by Perficient Digital has revealed that blog structure can hinder search rankings and have a negative impact on site performance. The issue is connected to link depth, which is how many clicks it takes users to get to blog / news content after landing on the homepage. The research found that a staggering two-thirds of …
It seems like Netflix has done it again! Without much marketing at all, Bird Box has garnered rave reviews, celebrity recommendations and a whole load of chatter on social media. Featuring Sandra Bullock in the lead role backed up by Sarah Paulson, John Malkovich and Tom Hollander, Bird Box follows Bullock as she navigates – blindly – to safety after …
After being found guilty for ‘abusing internet search monopoly’ Google has today been hit with a massive £2.1bn fine. Rachel NodingDipping in and out of all the different aspects of digital marketing is what I do best – learning new techniques whilst effectively using older strategies, platforms and methods. Although I am getting older and find social media less and …
As an avid Twitter user (normally when the football is on), Twitter is the social platform closest to my heart! Launched in 2006 as a quick fire way of sending messages (thanks to the limit of characters used in posts, very like older style text messaging), Twitter has seen unbelievable stats over recent years – most notably big world events, …
It will come as no surprise to search marketers and webmasters out there that Google has confirmed that they have pushed out a Panda update – and it was only last weekend. This is set to be a s-l-o-w rollout though, so stay on your toes! In fact, Google has confirmed that it could take months for the update to …
Facebook recently announced via their blog that on the 12th March, Facebook page admins may see a slight decrease in likes on their pages. This is due to Facebook removing any likes that come from now memorialised accounts, deleted accounts and inactive users. Facebook have stressed that this is nothing to worry about and instead will work towards reflecting a better …
In an announcement released last week over on the Webmaster Tools blog, Google has confirmed that as of the 21st April 2015, mobile usability WILL form part of their ranking factors. Whilst the rest of the ranking factors have always stayed firmly under lock and key, Google have announced that this will now feature and not only that, but it …
Always happy to release number when it suits them and makes them look massive (which, granted they are….) Twitter so far have refused to release numbers following on from the 2015 Oscars which took place last weekend, Sunday 22nd Feb. As we all know, and we here at Seriously Helpful like to tell everyone, news breaks on social networks. Especially …
